Our Favourite Natural Makeup Products

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Cultivating a makeup routine can take years. Most makeup wearers meticulously add or remove steps, carefully researched or passed on from family or friends, before settling on a method that feels comfortable and beautiful.

With the winter’s halted social calendar, many clients set aside these routines, opting instead for bare faces. Now, as warmer weather prompts us to re-emerge in public spaces for walks in the park, the glamorous looks that once felt second nature may feel out of place. While we long for the return of the sparkles and bright red lips of the past—we search for alternatives that inspire confidence in these new settings. Gina’s team has curated a list of our favourite natural beauty products to leave you looking flawless, chic and comfortable.

Before we touch on our favourites, we must address that ‘Natural’ products are not always safer for you. Cosmetic labelling is unregulated in Canada and there are no guidelines for using terms like ‘natural’ or ‘organic’. Luckily, Canadian cosmetic companies can have organic certification by European COSMOS Natural or EcoCert. Gina’s is proud to carry Diego Dalla Palma, which owns RVBLAB, and has received EcoCert certification. Each of their products demonstrate that clean beauty and exceptional quality performance are not mutually exclusive.

Our Favourites:

Tinted Volumizing Eyebrow Fixer (three shades + clear)

True beauty buffs know the power of the perfect brow. With diagonal upward swipes, this Tinted Volumizing Eyebrow Fixer fills in sparse brows, hides greys, and delivers a lifted appearance to the whole face. The wand’s small bristles imitate brow hairs for a natural fuller finish. Holds brow hairs in place for a polished finish.

Skin Perfector Face and Eye Palette

This all-in-one face and eye palette is designed to be used as a base, blush, contour and highlighter—as well as an eyeshadow. These specially formulated colours enhance the face’s natural contours for a fresh, natural look. Suitable for all complexions, this palette comes with an application guide for each face shape (round, long, square, and triangle). Highly pigmented, this palette can be layered for an intense finish.

Illuminating Light Foundation (four shades)

This lightweight cream foundation evens any complexion to illuminate and brighten the face. Beyond enhancing the skin’s tone and appearance, this protective formula is enriched with antioxidants, as well as cell and environmental protectors to defend your skin from free radicals. Suitable for all skin types and those with active lifestyles. Shades self-adjust to match skin tone.

Mascara: Don’t Cry Anymore

Formulated for the most sensitive eyes, this mascara volumizes, intensifies and lengthens lashes for long lasting staying power. Water resistant but comes off easily with water and gentle finger pressure. Safe to wear with contact lenses.

Cover Stick (three shades)

Easy to carry and non-greasy, this soft concealer brightens under eyes and blemishes flawlessly. Suitable for all skin types, including the driest. Can be used along with a contour to highlight the face!

Infinite Nature Blush

Bring a healthy glow to your skin with a brightening blush. Two pink shades interweave in a romantic 3D effect to warm up the natural tone of the cheeks. The silky and weightless texture illuminates the face, while adding depth. Never dry or powdery, this blush melts into the skin for a sophisticated make-up result that is easy to blend and suitable for all complexions.

Infinite Nature Highlighter

With the faint smell of vanilla, this highlighter weaves together two universal shades to add radiance to the face. Weightless and incredibly silky, this reflective ultra-fine powder adapts to suit every skin tone for a healthy glow and captivating finish. The perfect little something to subtly enhance your natural beauty.

Coming Soon: Daily Perfection Tint SPF 30—Fluid Radiance Booster

A light and comfortable foundation enriched with SPF 30. The Daily Perfection Tint’s creamy soft texture gives skin a uniform, smooth, naturally radiant result. Protect skin from sun damage with easy wear and reapplication. Small and portable, this foundation makes sun protection glamorous.