Unleash your curl power!
August 25, 2021
Living Proof introduces new Curl hair products
Good news for curly hair! Living Proof’s Curl hair products are set to transform how you care for your hair’s waves, curls, or coils.
This is not a one-size-fits-all situation. Living Proof caters to the different types of curl with three specially formulated curl enhancers. There’s also a shampoo, conditioner, gel, and hair oil formulated to give your curls some bounce without the frizz!
The secret behind the bounce is Living Proof’s Healthy Curl Complex. Their patent-pending curl technology is a unique blend of biopolymer film formers and emollients that deliver natural, flexible definition while providing ultimate manageability and strength for healthy curls.
Whatever your curl type, these products will redefine your hair care routine
Curl Shampoo
For wavy, curly, or coily hair
Wash day just got easier. This creamy, low-lather shampoo is powered by our Healthy Curl Complex to gently cleanse, without stripping hair. On all curl types it delivers balanced conditioning for stronger, more defined curls, straight from the shower.
KEY BENEFITS
- Starts defining curls right out of the shower
- Start transforming your curls to look visibly healthier after one wash
- Superior slip for weightless detangling
- Leaves curls stronger and more defined
- Improves the definition of your curls
Curl Conditioner
For wavy, curly, or coily hair
Dry, tangled curls—meet your match. This hydrating conditioner is made to moisturize and detangle all types of curl patterns, without heavy residue. Infused with our Healthy Curl Complex, it prevents damage and encourages curl groupings with every wash. Curl Conditioner can be used as a rinse-out or a leave-in for dry stubborn curls. Nourish dry hair to set the foundation for stronger curls and the styling process.
KEY BENEFITS
- Starts defining curls right out of the shower
- Start transforming your curls to look visibly healthier after one wash
- Easy detangling to help prevent breakage of delicate curls
- Improves the definition of your curls
- Encourages the formation of curl groupings
Curl Moisturizing Shine Oil
For wavy, curly, or coily hair
Uncover your most confident curls. This silicone-free oil boosts shine, moisture and smoothness. It's powered by a 5-oil blend that supports healthier curls and happier hair days.
KEY BENEFITS
- Boosts shine and moisture
- Provides smoothness and softness
- Provides frizz protection
- Absorbs quickly
Curl Defining Gel
For wavy, curly, or coily hair
Curls can have a mind of their own. Spiral into control with this lightweight styling gel made to enhance your natural texture. It delivers humidity-resistant control and definition, without the crunch—for frizz-free styles on all curl types. Curl Defining Gel is the most universal styler in the line and is suitable for anyone looking for smooth shiny curls.
KEY BENEFITS
- Maintains style 12x longer in high humidity*
- Provides long-lasting hold without the crunch or weight
- Humidity resistant control and definition
- Provides definition and control that lasts on all curl patterns
- Improves the definition of your curls
Meet the Curl products designed to give your hair’s specific texture a boost
Curl Enhancer
For wavy hair
Boost waves, without the weight. This lightweight conditioning styler enhances natural texture while providing control and frizz protection. It's powered by our Healthy Curl Complex for effortlessly soft, shiny waves. This is the lightest formulation in the line so it won’t weigh down loosely textured or fine curls.
KEY BENEFITS
- Leaves waves stronger and more defined
- Improves the definition of your waves
- Enhances waves without the weight
- Provides lightweight conditioning
- Creates waves that look soft, shiny and hydrated from root to tip
- Transforms waves to look visibly healthier over time
- Protects against frizz
- Provides control and soft hold
Curl Definer
For curly hair
Curls don't have to be complicated. Treat textured hair to a conditioning styler that defines, and conditions curls from root to tip. It's powered by our Healthy Curl Complex for bouncy, shiny, frizz-free curls. (No curveballs.) Suitable for all curl patterns, you can use less for wavy or fine hair and more for tight thick curls. A two-in-one moisturizer and detangler this product is busy-morning friendly.
KEY BENEFITS
- Leaves curls stronger and more defined
- Forms curl groupings that stay intact root to tip
- Improves the definition of your curls
- Provides the perfect level of conditioning to leave curls bouncy with natural movement
- Creates curls that look shiny, healthy and frizz-free
- Transforms curls to look visibly healthier over time
Curl Elongator
For coily hair
So long, shrinkage. This elongating conditioning styler defines and detangles even the tightest coils, making styling easier than ever. Powered by our Healthy Curl Complex, it leaves curl groupings soft, shiny, and frizz-free. No trade-offs.
KEY BENEFITS
- Leaves curls stronger and more defined
- Defines and elongates curls, no shrinkage!
- Forms curl groupings that are consistent from root to tip
- Improves the definition of your curls
- Provides rich conditioning
- Smooths and controls frizz on coarser textures
- Transforms curls to look visibly healthier over time